Many of the companies I've consulted for over the past few years didn't pay much attention to keyword research. It's vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you're …

A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the main search term used. Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media …

Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? While Panda's been around for a quite a few …

If the content you're producing isn't of a high quality and isn't useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site Finding meaningful ways to incorporate photos and visuals into the brand experience becomes …

The faster your site loads, the better of course. A site that has many images and videos will generally take longer to load than a website with just some text. The crawler doesn't check every day that if a page is updated or if the new page is added. When …