A website may derive its authority through the social shares or inbound links (the off-page SEO signals). The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines "crawl" the web, using virtual spiders (or bots). As …

Many of the companies I've consulted for over the past few years didn't pay much attention to keyword research. It's vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you're …

A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the main search term used. Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media …

Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? While Panda's been around for a quite a few …

If the content you're producing isn't of a high quality and isn't useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site Finding meaningful ways to incorporate photos and visuals into the brand experience becomes …

The faster your site loads, the better of course. A site that has many images and videos will generally take longer to load than a website with just some text. The crawler doesn't check every day that if a page is updated or if the new page is added. When …