Learn to do landing pages like a pro

They take all the uniqueness and personality out of your website. When approaching people and companies for backlinks, keep in mind that you'll need to offer them/their readers some kind of benefit/value along with your link - an exclusive offer or discount. Be honest with yourself; if you spare …

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The infamy behind conversion rates

People can use a site like Scoop.it to aggregate their own pages of links on certain topics. If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an …

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The death of CTR

Instead of creating content, a lot of websites should be focused on cleaning content. When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted Digital marketing has evolved into …

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Horses for courses

Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a …

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