The question is not if you can learn SEO. The question is do you want to learn it. Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant …

They take all the uniqueness and personality out of your website. When approaching people and companies for backlinks, keep in mind that you'll need to offer them/their readers some kind of benefit/value along with your link - an exclusive offer or discount. Be honest with yourself; if you spare …

Search engines love press releases almost as much as they love blogs. Visual images range from concrete and realistic to highly abstract. Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How …

People can use a site like Scoop.it to aggregate their own pages of links on certain topics. If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an …

Instead of creating content, a lot of websites should be focused on cleaning content. When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted Digital marketing has evolved into …

Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a …