Matching the objective to the medium and the message remains the key. After many years of studying numerous companies' analytics, I have noticed that when social traffic goes up, organic search generally does as well. Here's a fun fact about humans: we enjoy thinking about problems even more than solving …

A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. You can stop improving certain pages, but the site as a whole can always be improved. Shared hosting (just like free hosting) uses virtual IPs to host multiple domains …

One strategy you want to avoid is using your service or product keyword in the body of your content more than 2.5%. Among many factors that a search engine considers to rank the website, a backlink is one of the most important factors considered by the popular search engines …

Testing The Website's Global Navigation As you can tell from the screen shot of InMotion Hosting's page, the global navigation is the set of links that can be accessed from any page on a website. Meaningful content that operates as part of a wider digital marketing strategy, with the likes …

This authority is defined by the number and types of websites that link to a given website or URL. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the …

Have you ever monitored the viewing pattern of people visiting your website? This is the pattern in which people view, in this case, websites. The two most popular web servers are Apache and Microsoft's Internet Information Server (IIS). When deployed properly and timely, 301 redirects can get the job done …