Maybe URLs will be a thing of the past

Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. Tell beginners what they need to know about your business or industry. To prepare an objective-and-task budget, marketers identify the communications objectives to pursue and then calculates the cost …

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Things that make you love and hate authority sites

When consumers do not have a specific brand they believeis significantly superior, they more readily switch brands. By regularly auditing your - or your client's - sites, you can get a good feel for what you still need to do to improve SEO. If one piece of content or page on your …

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Why I hate ROI

The decline in traditional media viewership combined with a rise in internet and social media usage has created a new order. Although most keyword tools list numbers, you shouldn't think of them as exact counts. Rather, you should think of them as a way to compare terms on a relative …

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Here's what industry insiders think about mobile search

A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. Although SEO is not a cure-all for businesses, it can fit into a company's overall business strategy in several critical ways You need to take full …

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Who else wants to enjoy reporting

Keyword density is the percentage of times a keyword is used in the copy. Google Keywords, a tool within the Google AdSense website, allows you to track keywords and find keyword suggestions. Browse the site and get familiar with how it works and then use it to your advantage. Find …

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