Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. Spending on advertising in videos on sites such as YouTube has risen to $4.6 billion annually and currently …

If your primary audience is in Australia and you are hosting your site in Los Angeles, your users in Australia will experience long network latency (slower site response times). For example, if you wanted to rank for "cheap sleeping bags," all you had to do was stuff your content and …

The majority of learning can be done online, but some should be done in real life. The page title is still one of the most important ranking factors for Google, so you have to make sure it's optimized correctly for every page. This means adding the relevant keyword to each …

Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. Tell beginners what they need to know about your business or industry. To prepare an objective-and-task budget, marketers identify the communications objectives to pursue and then calculates the cost …

When consumers do not have a specific brand they believeis significantly superior, they more readily switch brands. By regularly auditing your - or your client's - sites, you can get a good feel for what you still need to do to improve SEO. If one piece of content or page on your …

The decline in traditional media viewership combined with a rise in internet and social media usage has created a new order. Although most keyword tools list numbers, you shouldn't think of them as exact counts. Rather, you should think of them as a way to compare terms on a relative …

A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. Although SEO is not a cure-all for businesses, it can fit into a company's overall business strategy in several critical ways You need to take full …

Keyword density is the percentage of times a keyword is used in the copy. Google Keywords, a tool within the Google AdSense website, allows you to track keywords and find keyword suggestions. Browse the site and get familiar with how it works and then use it to your advantage. Find …