One of the many objectives of Google is to differentiate between an artificial setup of backlinks (inbound links to one website from another) and natural link building. While there are dozens of strategies that can help you achieve long-term SEO results, these tactics will produce the best and longest lasting …

To understand evergreen content, think of the evergreen tree: To protect it's product, Google suddenly released the Penguin update and several additional updates over the next two years. Google is constantly looking for ways to improve the quality of their search results. Recently, I came across this interesting antique rocking …

People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract the right kind of client. The reason that it works though is because the ads are so small. Assessing brand equity can be difficult. Negative ads …

Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to provide, but also how often. Prior to the update, short and spammy pages were a common sight. Just as Google has always …