Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called "on-page factors." URL parameters are special codes added to a site's address immediately after the question mark. The parameters are used to follow marketing campaigns, session IDs, and languages among …

There are many approaches a business can take to improve their discoverability online, however, a well planned digital SEO strategy will produce the best results. Most people approach SEO with a preconception - or prejudice - about what their best keywords are. They are normally either wholly or partly wrong. SEO works …

That means a high web ranking leads to more clicks and conversions. Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. By downloading an app, a fast-food restaurant can identify a person's location, show him how far he is from …

When the marketing team understands the needs and attitudes of the target market, messages can be structured to meet them. In Google's never-ending quest to find the most valuable websites for searchers, they will always work to make sure the pages that answer questions and provide unique information appear over …

However, bad content can quickly and easily cause the death of your business' online presence. Nearly 70% of all search engine queries occur on Google so it makes sense to see your website from its point of view. The algorithms used by search engines can be rather complex and include …

Does your website's content fall a little too close to the thin side? It's relatively easy to fatten up your content and make it more relevant and helpful for the people that reach it from Google's search result pages. Add white space between paragraphs to visually separate the ideas. The …

Prior to making any contact with an advertising agency, company leaders identify and prioritize corporate goals. Ingenious digital marketing techniquesseek to create experiences with a brand rather than mere purchases withlittle or no emotional attachment. Some agencies provide specialized services. An organic search strategy that involves a dedicated consumer focused …

Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Add white space between paragraphs to visually separate the ideas. The easier it is to consume your content, the higher the chance of …

Small businesses tend to put a lot more into marketing than they get out of it. External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. Advertisers have achieved success …

Long-Tail Keywords - Long-tail keywords are designed to target an extremely specific search query. Why not try replacing it with another one that could work better. This concept has been highlighted and evangelized by Rand Fishkin recently. Mobile friendliness is an important ranking factor for search rankings. More and more users …

Organic SEO is a lengthy process. Not because it's complicated to implement (though it can be), but because tracking what works versus what doesn't requires a least a few months' worth of results to analyze. Plus, you need numbers! Traffic. It's tough to track what's working if you don't have …