Create a search marketing strategy based on onsite SEO

List all your competitors - use a search engine to search for similar websites, using keywords that you have already mined that relate to your service, location and content. Remember - the websites that appear on the first couple of pages of a search are the ones that get SEO right, so …

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Emphasizing fast results by using walled garden sites

A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don't expect to rank at all if all you are using is automatically generated pages with no 'value add'. Only if your site is completely Flash based …

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Losing Focus on analysis

Consumers were 30 percent more likely to consider purchasing the brand. When a user visits a search engine, they type words into the search box to find what they are looking for. The search terms they type are called keywords and the combinations of keywords are keyphrases To make a …

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Remember that ROI make the web go round

Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content is the most useful and should be ranked higher. Google has come out and said that HTTPS is a confirmed ranking factor. That …

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The latest trends in bread crumbs

For example, within the Google AdWords platform you can target the same keywords in your ads that you are currently targeting on specific pages. Yes - you can be creative and reuse and repackage content, but I always make sure if I am asked to rank a page I will require …

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