Be mindful of cloaking

One strategy you want to avoid is using your service or product keyword in the body of your content more than 2.5%. Among many factors that a search engine considers to rank the website, a backlink is one of the most important factors considered by the popular search engines …

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Things that make you love and hate authority sites

When consumers do not have a specific brand they believeis significantly superior, they more readily switch brands. By regularly auditing your - or your client's - sites, you can get a good feel for what you still need to do to improve SEO. If one piece of content or page on your …

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The reason everyone loves user generated content

Small businesses tend to put a lot more into marketing than they get out of it. External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. Advertisers have achieved success …

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Why I hate ROI

The decline in traditional media viewership combined with a rise in internet and social media usage has created a new order. Although most keyword tools list numbers, you shouldn't think of them as exact counts. Rather, you should think of them as a way to compare terms on a relative …

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Emphasizing fast results by using page impressions

Testing The Website's Global Navigation As you can tell from the screen shot of InMotion Hosting's page, the global navigation is the set of links that can be accessed from any page on a website. Meaningful content that operates as part of a wider digital marketing strategy, with the likes …

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Random musings on search queries

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Increase visibility to your optimized content …

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Think about authority sites from the start

If the content you're producing isn't of a high quality and isn't useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site Finding meaningful ways to incorporate photos and visuals into the brand experience becomes …

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Getting More Value Out of Your SEO Campaigns

Working with so many clients we get access to concrete data on what's working and what isn't. A very common mistake many SEO's make is to leave footprints when building backlinks. All your links should look natural, even those that you are building for SEO. Using the latest SEO tools …

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Here's what industry insiders think about mobile search

A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. Although SEO is not a cure-all for businesses, it can fit into a company's overall business strategy in several critical ways You need to take full …

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Horses for courses

Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a …

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How do you feel about plugins now?

This authority is defined by the number and types of websites that link to a given website or URL. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the …

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Leveraging Search Engine Optimization to Transform Your Audience

Long-Tail Keywords - Long-tail keywords are designed to target an extremely specific search query. Why not try replacing it with another one that could work better. This concept has been highlighted and evangelized by Rand Fishkin recently. Mobile friendliness is an important ranking factor for search rankings. More and more users …

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Remember that ROI make the web go round

Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content is the most useful and should be ranked higher. Google has come out and said that HTTPS is a confirmed ranking factor. That …

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Search engine health checks should look at webmaster tools

Master basic copywriting principles to write content that sells. They started hiring SEO experts to assist them in accomplishing their business goals by increasing traffics and sales. Keep in mind that you don't need to think of Google as your audience. You write for your visitors and not for Google …

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Taboos about citations that you should know

The faster your site loads, the better of course. A site that has many images and videos will generally take longer to load than a website with just some text. The crawler doesn't check every day that if a page is updated or if the new page is added. When …

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The latest trends in bread crumbs

For example, within the Google AdWords platform you can target the same keywords in your ads that you are currently targeting on specific pages. Yes - you can be creative and reuse and repackage content, but I always make sure if I am asked to rank a page I will require …

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Things your competitors know about anchor text

Organic SEO is a lengthy process. Not because it's complicated to implement (though it can be), but because tracking what works versus what doesn't requires a least a few months' worth of results to analyze. Plus, you need numbers! Traffic. It's tough to track what's working if you don't have …

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What can you do about conversion rates right now?

In many cases, paid search is much faster for testing user flow or usability. SEO is a time consuming effort which most people running an online business do not have. The whole notion that one person is key to unlocking the "secret" to SEO is flawed. However, the more noticeable …

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Who else wants to enjoy reporting

Keyword density is the percentage of times a keyword is used in the copy. Google Keywords, a tool within the Google AdSense website, allows you to track keywords and find keyword suggestions. Browse the site and get familiar with how it works and then use it to your advantage. Find …

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