Learn to do landing pages like a pro

They take all the uniqueness and personality out of your website. When approaching people and companies for backlinks, keep in mind that you'll need to offer them/their readers some kind of benefit/value along with your link - an exclusive offer or discount. Be honest with yourself; if you spare …

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Tactics around SEO campaigns

People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract the right kind of client. The reason that it works though is because the ads are so small. Assessing brand equity can be difficult. Negative ads …

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Unexpected ways splogs can impact your marketing efforts

That means a high web ranking leads to more clicks and conversions. Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. By downloading an app, a fast-food restaurant can identify a person's location, show him how far he is from …

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Useful tips from experts in user generated content

One of the most important SEO factors nowadays is a website's content. If you provide useful and actionable information for users, search engines will rank your website higher in SERPs. Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the …

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Update your SERPs on a regular basis

You should choose your tool based on your business and technical requirements. Doing so will dramatically bias outcomes in your favor. Most developers are not proficient copywriters. Web crawlers crawl the Web. These crawlers follow links to discover the pages on the Web.

Go long-tail and forget rankings

Most people …

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The truth about sitemaps

If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don't. Personally, I like to use this tag to track the individual in my company that authored the page and let Google …

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