Using RSS feeds strategies like the pros

The question is not if you can learn SEO. The question is do you want to learn it. Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant …

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Apply these secret techniques to assist with organic links

There are many approaches a business can take to improve their discoverability online, however, a well planned digital SEO strategy will produce the best results. Most people approach SEO with a preconception - or prejudice - about what their best keywords are. They are normally either wholly or partly wrong. SEO works …

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Create a search marketing strategy based on onsite SEO

List all your competitors - use a search engine to search for similar websites, using keywords that you have already mined that relate to your service, location and content. Remember - the websites that appear on the first couple of pages of a search are the ones that get SEO right, so …

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The infamy behind conversion rates

People can use a site like Scoop.it to aggregate their own pages of links on certain topics. If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an …

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Online marketing changes quickly when it comes to keyword research

When the marketing team understands the needs and attitudes of the target market, messages can be structured to meet them. In Google's never-ending quest to find the most valuable websites for searchers, they will always work to make sure the pages that answer questions and provide unique information appear over …

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Emphasizing fast results by using walled garden sites

A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don't expect to rank at all if all you are using is automatically generated pages with no 'value add'. Only if your site is completely Flash based …

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The worst advice I've heard about domain authority

Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to provide, but also how often. Prior to the update, short and spammy pages were a common sight. Just as Google has always …

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Maybe URLs will be a thing of the past

Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. Tell beginners what they need to know about your business or industry. To prepare an objective-and-task budget, marketers identify the communications objectives to pursue and then calculates the cost …

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Follow a consistent cadence towards analytics

Chances are, your research begins online, whether you're looking for answers or products. Remember, the very nature of the ever-shifting SEO landscape means that in six months time, many of these tactics may have become redundant. And don't expect instant results, boosting organic traffic is a gradual process, but lots …

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The plugins mystery revealed

Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. Where you'll need to cruise for ideas is dependent on what you're working on. Just ask MySpace. When Google scans your …

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The death of CTR

Instead of creating content, a lot of websites should be focused on cleaning content. When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted Digital marketing has evolved into …

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Why I hate ROI

The decline in traditional media viewership combined with a rise in internet and social media usage has created a new order. Although most keyword tools list numbers, you shouldn't think of them as exact counts. Rather, you should think of them as a way to compare terms on a relative …

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Emphasizing fast results by using page impressions

Testing The Website's Global Navigation As you can tell from the screen shot of InMotion Hosting's page, the global navigation is the set of links that can be accessed from any page on a website. Meaningful content that operates as part of a wider digital marketing strategy, with the likes …

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Random musings on search queries

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Increase visibility to your optimized content …

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Horses for courses

Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a …

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Remember that ROI make the web go round

Social signals - how many times a piece of content is shared, tweeted and liked - have become a crucial part of the way search engines decide which content is the most useful and should be ranked higher. Google has come out and said that HTTPS is a confirmed ranking factor. That …

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Things your competitors know about anchor text

Organic SEO is a lengthy process. Not because it's complicated to implement (though it can be), but because tracking what works versus what doesn't requires a least a few months' worth of results to analyze. Plus, you need numbers! Traffic. It's tough to track what's working if you don't have …

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