What can you do about canonical URLs right now?

Adapting to this development is essential, and you can do it by ensuring that your website and its content - both what is visible to users on your webpages (i.e., text, images, video, or audio) and elements that are only visible to search engines (i.e., HTML tags, structured data …

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Rankings, On-page and Off Page SEO

The broken links link-building strategy is perhaps the most neglected, most potent link building strategy. The more domains that link to a specific page, the higher that specific page's authority is going to grow. Now that you've written several main articles around a topic, it's time to spin them to …

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Losing Focus on analysis

Consumers were 30 percent more likely to consider purchasing the brand. When a user visits a search engine, they type words into the search box to find what they are looking for. The search terms they type are called keywords and the combinations of keywords are keyphrases To make a …

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Be mindful of cloaking

One strategy you want to avoid is using your service or product keyword in the body of your content more than 2.5%. Among many factors that a search engine considers to rank the website, a backlink is one of the most important factors considered by the popular search engines …

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The reason everyone loves user generated content

Small businesses tend to put a lot more into marketing than they get out of it. External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. Advertisers have achieved success …

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Think about authority sites from the start

If the content you're producing isn't of a high quality and isn't useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site Finding meaningful ways to incorporate photos and visuals into the brand experience becomes …

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Getting More Value Out of Your SEO Campaigns

Working with so many clients we get access to concrete data on what's working and what isn't. A very common mistake many SEO's make is to leave footprints when building backlinks. All your links should look natural, even those that you are building for SEO. Using the latest SEO tools …

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Here's what industry insiders think about mobile search

A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. Although SEO is not a cure-all for businesses, it can fit into a company's overall business strategy in several critical ways You need to take full …

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How do you feel about plugins now?

This authority is defined by the number and types of websites that link to a given website or URL. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the …

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Search engine health checks should look at webmaster tools

Master basic copywriting principles to write content that sells. They started hiring SEO experts to assist them in accomplishing their business goals by increasing traffics and sales. Keep in mind that you don't need to think of Google as your audience. You write for your visitors and not for Google …

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Taboos about citations that you should know

The faster your site loads, the better of course. A site that has many images and videos will generally take longer to load than a website with just some text. The crawler doesn't check every day that if a page is updated or if the new page is added. When …

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What can you do about conversion rates right now?

In many cases, paid search is much faster for testing user flow or usability. SEO is a time consuming effort which most people running an online business do not have. The whole notion that one person is key to unlocking the "secret" to SEO is flawed. However, the more noticeable …

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Who else wants to enjoy reporting

Keyword density is the percentage of times a keyword is used in the copy. Google Keywords, a tool within the Google AdSense website, allows you to track keywords and find keyword suggestions. Browse the site and get familiar with how it works and then use it to your advantage. Find …

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