They take all the uniqueness and personality out of your website. When approaching people and companies for backlinks, keep in mind that you'll need to offer them/their readers some kind of benefit/value along with your link - an exclusive offer or discount. Be honest with yourself; if you spare …

A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the main search term used. Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media …

There are many approaches a business can take to improve their discoverability online, however, a well planned digital SEO strategy will produce the best results. Most people approach SEO with a preconception - or prejudice - about what their best keywords are. They are normally either wholly or partly wrong. SEO works …

To understand evergreen content, think of the evergreen tree: To protect it's product, Google suddenly released the Penguin update and several additional updates over the next two years. Google is constantly looking for ways to improve the quality of their search results. Recently, I came across this interesting antique rocking …

People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract the right kind of client. The reason that it works though is because the ads are so small. Assessing brand equity can be difficult. Negative ads …

It's far superior for outsiders to leave reviews (even if they're bad), but never the CEO. If a large number of items are sold, then the site should provide a drill-down search function that features customer-friendly terms and allows individuals to find items within one or two clicks. Google has …

List all your competitors - use a search engine to search for similar websites, using keywords that you have already mined that relate to your service, location and content. Remember - the websites that appear on the first couple of pages of a search are the ones that get SEO right, so …

One involves showing consumers the negative consequences of failing to buy a particular brand. Sometimes using relatively unknown software may minimize this risk. Annotation-worthy examples include a product or campaign launch, a new speed fix, etc. Visually, I prefer a handcrafted yorkshire rocking horses . Have you tried eating food grown …

Search engines love press releases almost as much as they love blogs. Visual images range from concrete and realistic to highly abstract. Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How …

That means a high web ranking leads to more clicks and conversions. Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. By downloading an app, a fast-food restaurant can identify a person's location, show him how far he is from …

People can use a site like Scoop.it to aggregate their own pages of links on certain topics. If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an …

The justification and summary outlines the measures of goal achievement. Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks and boosting your income. While meta descriptions are not strictly a ranking signal, a …

Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? While Panda's been around for a quite a few …

Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you will keep an eye on the keywords that are already ranking. The longer and more specific the keywords are …

When the marketing team understands the needs and attitudes of the target market, messages can be structured to meet them. In Google's never-ending quest to find the most valuable websites for searchers, they will always work to make sure the pages that answer questions and provide unique information appear over …

However, bad content can quickly and easily cause the death of your business' online presence. Nearly 70% of all search engine queries occur on Google so it makes sense to see your website from its point of view. The algorithms used by search engines can be rather complex and include …

One of the most important SEO factors nowadays is a website's content. If you provide useful and actionable information for users, search engines will rank your website higher in SERPs. Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the …

A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don't expect to rank at all if all you are using is automatically generated pages with no 'value add'. Only if your site is completely Flash based …

Does your website's content fall a little too close to the thin side? It's relatively easy to fatten up your content and make it more relevant and helpful for the people that reach it from Google's search result pages. Add white space between paragraphs to visually separate the ideas. The …

You should choose your tool based on your business and technical requirements. Doing so will dramatically bias outcomes in your favor. Most developers are not proficient copywriters. Web crawlers crawl the Web. These crawlers follow links to discover the pages on the Web.

Go long-tail and forget rankings

Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to provide, but also how often. Prior to the update, short and spammy pages were a common sight. Just as Google has always …

Consumers were 30 percent more likely to consider purchasing the brand. When a user visits a search engine, they type words into the search box to find what they are looking for. The search terms they type are called keywords and the combinations of keywords are keyphrases To make a …

Prior to making any contact with an advertising agency, company leaders identify and prioritize corporate goals. Ingenious digital marketing techniquesseek to create experiences with a brand rather than mere purchases withlittle or no emotional attachment. Some agencies provide specialized services. An organic search strategy that involves a dedicated consumer focused …

Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. Tell beginners what they need to know about your business or industry. To prepare an objective-and-task budget, marketers identify the communications objectives to pursue and then calculates the cost …

Chances are, your research begins online, whether you're looking for answers or products. Remember, the very nature of the ever-shifting SEO landscape means that in six months time, many of these tactics may have become redundant. And don't expect instant results, boosting organic traffic is a gradual process, but lots …

Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. Where you'll need to cruise for ideas is dependent on what you're working on. Just ask MySpace. When Google scans your …

Instead of creating content, a lot of websites should be focused on cleaning content. When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted Digital marketing has evolved into …

Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Add white space between paragraphs to visually separate the ideas. The easier it is to consume your content, the higher the chance of …

If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don't. Personally, I like to use this tag to track the individual in my company that authored the page and let Google …

One strategy you want to avoid is using your service or product keyword in the body of your content more than 2.5%. Among many factors that a search engine considers to rank the website, a backlink is one of the most important factors considered by the popular search engines …

When consumers do not have a specific brand they believeis significantly superior, they more readily switch brands. By regularly auditing your - or your client's - sites, you can get a good feel for what you still need to do to improve SEO. If one piece of content or page on your …

Small businesses tend to put a lot more into marketing than they get out of it. External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. Advertisers have achieved success …

The decline in traditional media viewership combined with a rise in internet and social media usage has created a new order. Although most keyword tools list numbers, you shouldn't think of them as exact counts. Rather, you should think of them as a way to compare terms on a relative …

Testing The Website's Global Navigation As you can tell from the screen shot of InMotion Hosting's page, the global navigation is the set of links that can be accessed from any page on a website. Meaningful content that operates as part of a wider digital marketing strategy, with the likes …

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Increase visibility to your optimized content …

If the content you're producing isn't of a high quality and isn't useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site Finding meaningful ways to incorporate photos and visuals into the brand experience becomes …

Working with so many clients we get access to concrete data on what's working and what isn't. A very common mistake many SEO's make is to leave footprints when building backlinks. All your links should look natural, even those that you are building for SEO. Using the latest SEO tools …

A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. Although SEO is not a cure-all for businesses, it can fit into a company's overall business strategy in several critical ways You need to take full …

Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a …

This authority is defined by the number and types of websites that link to a given website or URL. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the …