Using RSS feeds strategies like the pros

The question is not if you can learn SEO. The question is do you want to learn it. Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant …

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Make a good use of splogs

If you want a page to rank, you need to be sending the right signals to Google! A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse - suspicion of SEO. This is abundantly clear for the less popular keywords …

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High reach of SEO content

The majority of learning can be done online, but some should be done in real life. The page title is still one of the most important ranking factors for Google, so you have to make sure it's optimized correctly for every page. This means adding the relevant keyword to each …

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Learn to do landing pages like a pro

They take all the uniqueness and personality out of your website. When approaching people and companies for backlinks, keep in mind that you'll need to offer them/their readers some kind of benefit/value along with your link - an exclusive offer or discount. Be honest with yourself; if you spare …

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Audit your profile, looking for issues with regards to meta tags

A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the main search term used. Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media …

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Apply these secret techniques to assist with organic links

There are many approaches a business can take to improve their discoverability online, however, a well planned digital SEO strategy will produce the best results. Most people approach SEO with a preconception - or prejudice - about what their best keywords are. They are normally either wholly or partly wrong. SEO works …

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Tactics around SEO campaigns

People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract the right kind of client. The reason that it works though is because the ads are so small. Assessing brand equity can be difficult. Negative ads …

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Small but important things to observe about splogs

It's far superior for outsiders to leave reviews (even if they're bad), but never the CEO. If a large number of items are sold, then the site should provide a drill-down search function that features customer-friendly terms and allows individuals to find items within one or two clicks. Google has …

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Create a search marketing strategy based on onsite SEO

List all your competitors - use a search engine to search for similar websites, using keywords that you have already mined that relate to your service, location and content. Remember - the websites that appear on the first couple of pages of a search are the ones that get SEO right, so …

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Unexpected ways splogs can impact your marketing efforts

That means a high web ranking leads to more clicks and conversions. Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. By downloading an app, a fast-food restaurant can identify a person's location, show him how far he is from …

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The infamy behind conversion rates

People can use a site like Scoop.it to aggregate their own pages of links on certain topics. If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an …

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Search engine health checks should look at authority sites

The justification and summary outlines the measures of goal achievement. Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks and boosting your income. While meta descriptions are not strictly a ranking signal, a …

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Online marketing changes quickly when it comes to keyword research

When the marketing team understands the needs and attitudes of the target market, messages can be structured to meet them. In Google's never-ending quest to find the most valuable websites for searchers, they will always work to make sure the pages that answer questions and provide unique information appear over …

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Are you making these canonical URLs mistakes?

However, bad content can quickly and easily cause the death of your business' online presence. Nearly 70% of all search engine queries occur on Google so it makes sense to see your website from its point of view. The algorithms used by search engines can be rather complex and include …

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Useful tips from experts in user generated content

One of the most important SEO factors nowadays is a website's content. If you provide useful and actionable information for users, search engines will rank your website higher in SERPs. Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the …

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Emphasizing fast results by using walled garden sites

A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don't expect to rank at all if all you are using is automatically generated pages with no 'value add'. Only if your site is completely Flash based …

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Update your SERPs on a regular basis

You should choose your tool based on your business and technical requirements. Doing so will dramatically bias outcomes in your favor. Most developers are not proficient copywriters. Web crawlers crawl the Web. These crawlers follow links to discover the pages on the Web.

Go long-tail and forget rankings

Most people …

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The worst advice I've heard about domain authority

Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to provide, but also how often. Prior to the update, short and spammy pages were a common sight. Just as Google has always …

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Losing Focus on analysis

Consumers were 30 percent more likely to consider purchasing the brand. When a user visits a search engine, they type words into the search box to find what they are looking for. The search terms they type are called keywords and the combinations of keywords are keyphrases To make a …

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Let the world know you are creating content

Prior to making any contact with an advertising agency, company leaders identify and prioritize corporate goals. Ingenious digital marketing techniquesseek to create experiences with a brand rather than mere purchases withlittle or no emotional attachment. Some agencies provide specialized services. An organic search strategy that involves a dedicated consumer focused …

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Maybe URLs will be a thing of the past

Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. Tell beginners what they need to know about your business or industry. To prepare an objective-and-task budget, marketers identify the communications objectives to pursue and then calculates the cost …

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Follow a consistent cadence towards analytics

Chances are, your research begins online, whether you're looking for answers or products. Remember, the very nature of the ever-shifting SEO landscape means that in six months time, many of these tactics may have become redundant. And don't expect instant results, boosting organic traffic is a gradual process, but lots …

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The plugins mystery revealed

Keep an eye on organic search and watch out for drops in search performance, attribute those drops to specific actions, and develop a game plan for recovery and beyond. Where you'll need to cruise for ideas is dependent on what you're working on. Just ask MySpace. When Google scans your …

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The death of CTR

Instead of creating content, a lot of websites should be focused on cleaning content. When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted Digital marketing has evolved into …

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The reason everyone loves non reciprocal links

Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Add white space between paragraphs to visually separate the ideas. The easier it is to consume your content, the higher the chance of …

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The truth about sitemaps

If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don't. Personally, I like to use this tag to track the individual in my company that authored the page and let Google …

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Be mindful of cloaking

One strategy you want to avoid is using your service or product keyword in the body of your content more than 2.5%. Among many factors that a search engine considers to rank the website, a backlink is one of the most important factors considered by the popular search engines …

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Things that make you love and hate authority sites

When consumers do not have a specific brand they believeis significantly superior, they more readily switch brands. By regularly auditing your - or your client's - sites, you can get a good feel for what you still need to do to improve SEO. If one piece of content or page on your …

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The reason everyone loves user generated content

Small businesses tend to put a lot more into marketing than they get out of it. External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. Advertisers have achieved success …

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