Advantages of SEO campaigns and how you can take advantage of this

Use Keyword Research Tools - There are plenty of keyword and keyphrase research tools available to help you find your target terms. The world of SEO as we once knew it has changed and will continue to change as technology evolves and new trends develop. Imagine waking up on Christmas day …

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Things your competitors know about link bait

If your primary audience is in Australia and you are hosting your site in Los Angeles, your users in Australia will experience long network latency (slower site response times). For example, if you wanted to rank for "cheap sleeping bags," all you had to do was stuff your content and …

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Are you making these landing pages errors?

There's another strong case for automation with data analysis. Old-school link building tactics are now considered spammy, so modern link builders use a combination of guest posting on external authority publishers and naturally attracting links by writing high-quality content and distributing it to attract shares and inbound links. Undergoing cataract …

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Design + meta tags = Greatness

The reason SEO caught my interest so many years ago is that, fundamentally speaking, search is a garden that's always growing. If you use different colors to distinguish visited from unvisited links or navigation, be sure that there is enough contrast to set apart the two states. I'm on the …

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Facts about web crawlers that will make you think twice

I mean, from a pure link building perspective, theres no difference between sending 100 personalized emails and convincing 10% of them to link to you, and sending 1,000 non-personalized emails and convincing only 1% to link to you. To prepare, start implementing org markups, and be on the lookout …

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The lazy way to domain authority

The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. Gone …

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What can you do about canonical URLs right now?

Adapting to this development is essential, and you can do it by ensuring that your website and its content - both what is visible to users on your webpages (i.e., text, images, video, or audio) and elements that are only visible to search engines (i.e., HTML tags, structured data …

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Rankings, On-page and Off Page SEO

The broken links link-building strategy is perhaps the most neglected, most potent link building strategy. The more domains that link to a specific page, the higher that specific page's authority is going to grow. Now that you've written several main articles around a topic, it's time to spin them to …

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How Google treats 302 found when indexing your site

The same rule applies to multiple sources; if your backlinks suddenly skyrocket with no explanation as to why, you could be seen as spamming and your link quality could suffer. I like to see what it's like to hop in their funnel: how is the experience? So, you have to …

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The secret behind text links

One of the many objectives of Google is to differentiate between an artificial setup of backlinks (inbound links to one website from another) and natural link building. While there are dozens of strategies that can help you achieve long-term SEO results, these tactics will produce the best and longest lasting …

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Reasons why you cannot learn Google algorithms well

Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called "on-page factors." URL parameters are special codes added to a site's address immediately after the question mark. The parameters are used to follow marketing campaigns, session IDs, and languages among …

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Using RSS feeds strategies like the pros

The question is not if you can learn SEO. The question is do you want to learn it. Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant …

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Make a good use of splogs

If you want a page to rank, you need to be sending the right signals to Google! A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse - suspicion of SEO. This is abundantly clear for the less popular keywords …

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High reach of SEO content

The majority of learning can be done online, but some should be done in real life. The page title is still one of the most important ranking factors for Google, so you have to make sure it's optimized correctly for every page. This means adding the relevant keyword to each …

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Learn to do landing pages like a pro

They take all the uniqueness and personality out of your website. When approaching people and companies for backlinks, keep in mind that you'll need to offer them/their readers some kind of benefit/value along with your link - an exclusive offer or discount. Be honest with yourself; if you spare …

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Audit your profile, looking for issues with regards to meta tags

A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the main search term used. Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media …

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Apply these secret techniques to assist with organic links

There are many approaches a business can take to improve their discoverability online, however, a well planned digital SEO strategy will produce the best results. Most people approach SEO with a preconception - or prejudice - about what their best keywords are. They are normally either wholly or partly wrong. SEO works …

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Tactics around SEO campaigns

People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract the right kind of client. The reason that it works though is because the ads are so small. Assessing brand equity can be difficult. Negative ads …

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Small but important things to observe about splogs

It's far superior for outsiders to leave reviews (even if they're bad), but never the CEO. If a large number of items are sold, then the site should provide a drill-down search function that features customer-friendly terms and allows individuals to find items within one or two clicks. Google has …

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Create a search marketing strategy based on onsite SEO

List all your competitors - use a search engine to search for similar websites, using keywords that you have already mined that relate to your service, location and content. Remember - the websites that appear on the first couple of pages of a search are the ones that get SEO right, so …

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Unexpected ways splogs can impact your marketing efforts

That means a high web ranking leads to more clicks and conversions. Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. By downloading an app, a fast-food restaurant can identify a person's location, show him how far he is from …

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The infamy behind conversion rates

People can use a site like Scoop.it to aggregate their own pages of links on certain topics. If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an …

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Search engine health checks should look at authority sites

The justification and summary outlines the measures of goal achievement. Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks and boosting your income. While meta descriptions are not strictly a ranking signal, a …

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Online marketing changes quickly when it comes to keyword research

When the marketing team understands the needs and attitudes of the target market, messages can be structured to meet them. In Google's never-ending quest to find the most valuable websites for searchers, they will always work to make sure the pages that answer questions and provide unique information appear over …

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Are you making these canonical URLs mistakes?

However, bad content can quickly and easily cause the death of your business' online presence. Nearly 70% of all search engine queries occur on Google so it makes sense to see your website from its point of view. The algorithms used by search engines can be rather complex and include …

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Useful tips from experts in user generated content

One of the most important SEO factors nowadays is a website's content. If you provide useful and actionable information for users, search engines will rank your website higher in SERPs. Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the …

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Emphasizing fast results by using walled garden sites

A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don't expect to rank at all if all you are using is automatically generated pages with no 'value add'. Only if your site is completely Flash based …

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