Use Keyword Research Tools - There are plenty of keyword and keyphrase research tools available to help you find your target terms. The world of SEO as we once knew it has changed and will continue to change as technology evolves and new trends develop. Imagine waking up on Christmas day …

If your primary audience is in Australia and you are hosting your site in Los Angeles, your users in Australia will experience long network latency (slower site response times). For example, if you wanted to rank for "cheap sleeping bags," all you had to do was stuff your content and …

There's another strong case for automation with data analysis. Old-school link building tactics are now considered spammy, so modern link builders use a combination of guest posting on external authority publishers and naturally attracting links by writing high-quality content and distributing it to attract shares and inbound links. Undergoing cataract …

The reason SEO caught my interest so many years ago is that, fundamentally speaking, search is a garden that's always growing. If you use different colors to distinguish visited from unvisited links or navigation, be sure that there is enough contrast to set apart the two states. I'm on the …

I mean, from a pure link building perspective, theres no difference between sending 100 personalized emails and convincing 10% of them to link to you, and sending 1,000 non-personalized emails and convincing only 1% to link to you. To prepare, start implementing org markups, and be on the lookout …

The higher the organic search traffic the better, as more traffic means more people reading your blog post. A guest post on a website with traffic is similar to being featured in a newspaper, the larger the newspaper the more people will hear about what you have to say. Gone …

With continuous improvements in search engine technology, search engines are using hundreds of different ranking factors. Optimizing page titles for search is best done finding a balance between volume and intent. Would presentation designers be a likely mechanism for your company? Google Save Our Schools most vocal about paid links …

Adapting to this development is essential, and you can do it by ensuring that your website and its content - both what is visible to users on your webpages (i.e., text, images, video, or audio) and elements that are only visible to search engines (i.e., HTML tags, structured data …

The broken links link-building strategy is perhaps the most neglected, most potent link building strategy. The more domains that link to a specific page, the higher that specific page's authority is going to grow. Now that you've written several main articles around a topic, it's time to spin them to …

The same rule applies to multiple sources; if your backlinks suddenly skyrocket with no explanation as to why, you could be seen as spamming and your link quality could suffer. I like to see what it's like to hop in their funnel: how is the experience? So, you have to …

One of the many objectives of Google is to differentiate between an artificial setup of backlinks (inbound links to one website from another) and natural link building. While there are dozens of strategies that can help you achieve long-term SEO results, these tactics will produce the best and longest lasting …

Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called "on-page factors." URL parameters are special codes added to a site's address immediately after the question mark. The parameters are used to follow marketing campaigns, session IDs, and languages among …

A website may derive its authority through the social shares or inbound links (the off-page SEO signals). The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines "crawl" the web, using virtual spiders (or bots). As …

Experimenting requires thoughtful tinkering. They need to be able to communicate effectively with you and you need to be able to tell them exactly what you want to achieve. URL rewriting goes back to the Apache web server and the mod_rewrite module. Have you seen these wonderful rocking horse restorations …

It is important that you do not misrepresent what is on the page. In other words, target your audience very carefully. It can also be placed near the end of the code, near the closing body tag. As I walked into the room, I saw a beautiful rocking horse restorer …

It's important to note that the update will only affect Google search results, not Bing, Yahoo and other search engines, but as Google is the most widely used search engine, it's not surprising many business owners are reviewing their ecommerce sites. Be sure to explain early why people should be …

The question is not if you can learn SEO. The question is do you want to learn it. Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant …

If you want a page to rank, you need to be sending the right signals to Google! A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse - suspicion of SEO. This is abundantly clear for the less popular keywords …

Matching the objective to the medium and the message remains the key. After many years of studying numerous companies' analytics, I have noticed that when social traffic goes up, organic search generally does as well. Here's a fun fact about humans: we enjoy thinking about problems even more than solving …

A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. You can stop improving certain pages, but the site as a whole can always be improved. Shared hosting (just like free hosting) uses virtual IPs to host multiple domains …

The majority of learning can be done online, but some should be done in real life. The page title is still one of the most important ranking factors for Google, so you have to make sure it's optimized correctly for every page. This means adding the relevant keyword to each …

Many of the companies I've consulted for over the past few years didn't pay much attention to keyword research. It's vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you're …

They take all the uniqueness and personality out of your website. When approaching people and companies for backlinks, keep in mind that you'll need to offer them/their readers some kind of benefit/value along with your link - an exclusive offer or discount. Be honest with yourself; if you spare …

A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the main search term used. Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media …

There are many approaches a business can take to improve their discoverability online, however, a well planned digital SEO strategy will produce the best results. Most people approach SEO with a preconception - or prejudice - about what their best keywords are. They are normally either wholly or partly wrong. SEO works …

To understand evergreen content, think of the evergreen tree: To protect it's product, Google suddenly released the Penguin update and several additional updates over the next two years. Google is constantly looking for ways to improve the quality of their search results. Recently, I came across this interesting antique rocking …

People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract the right kind of client. The reason that it works though is because the ads are so small. Assessing brand equity can be difficult. Negative ads …

It's far superior for outsiders to leave reviews (even if they're bad), but never the CEO. If a large number of items are sold, then the site should provide a drill-down search function that features customer-friendly terms and allows individuals to find items within one or two clicks. Google has …

List all your competitors - use a search engine to search for similar websites, using keywords that you have already mined that relate to your service, location and content. Remember - the websites that appear on the first couple of pages of a search are the ones that get SEO right, so …

One involves showing consumers the negative consequences of failing to buy a particular brand. Sometimes using relatively unknown software may minimize this risk. Annotation-worthy examples include a product or campaign launch, a new speed fix, etc. Visually, I prefer a handcrafted yorkshire rocking horses . Have you tried eating food grown …

Search engines love press releases almost as much as they love blogs. Visual images range from concrete and realistic to highly abstract. Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How …

That means a high web ranking leads to more clicks and conversions. Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. By downloading an app, a fast-food restaurant can identify a person's location, show him how far he is from …

People can use a site like Scoop.it to aggregate their own pages of links on certain topics. If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an …

The justification and summary outlines the measures of goal achievement. Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks and boosting your income. While meta descriptions are not strictly a ranking signal, a …

Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? While Panda's been around for a quite a few …

Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you will keep an eye on the keywords that are already ranking. The longer and more specific the keywords are …

When the marketing team understands the needs and attitudes of the target market, messages can be structured to meet them. In Google's never-ending quest to find the most valuable websites for searchers, they will always work to make sure the pages that answer questions and provide unique information appear over …

However, bad content can quickly and easily cause the death of your business' online presence. Nearly 70% of all search engine queries occur on Google so it makes sense to see your website from its point of view. The algorithms used by search engines can be rather complex and include …

One of the most important SEO factors nowadays is a website's content. If you provide useful and actionable information for users, search engines will rank your website higher in SERPs. Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the …

A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don't expect to rank at all if all you are using is automatically generated pages with no 'value add'. Only if your site is completely Flash based …