Adapting to this development is essential, and you can do it by ensuring that your website and its content - both what is visible to users on your webpages (i.e., text, images, video, or audio) and elements that are only visible to search engines (i.e., HTML tags, structured data …

The broken links link-building strategy is perhaps the most neglected, most potent link building strategy. The more domains that link to a specific page, the higher that specific page's authority is going to grow. Now that you've written several main articles around a topic, it's time to spin them to …

The same rule applies to multiple sources; if your backlinks suddenly skyrocket with no explanation as to why, you could be seen as spamming and your link quality could suffer. I like to see what it's like to hop in their funnel: how is the experience? So, you have to …

One of the many objectives of Google is to differentiate between an artificial setup of backlinks (inbound links to one website from another) and natural link building. While there are dozens of strategies that can help you achieve long-term SEO results, these tactics will produce the best and longest lasting …

Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called "on-page factors." URL parameters are special codes added to a site's address immediately after the question mark. The parameters are used to follow marketing campaigns, session IDs, and languages among …

A website may derive its authority through the social shares or inbound links (the off-page SEO signals). The Internet is made up of trillions of pages that are all connected to one another with links. These links are how search engines "crawl" the web, using virtual spiders (or bots). As …

Experimenting requires thoughtful tinkering. They need to be able to communicate effectively with you and you need to be able to tell them exactly what you want to achieve. URL rewriting goes back to the Apache web server and the mod_rewrite module. Have you seen these wonderful rocking horse restorations …

It is important that you do not misrepresent what is on the page. In other words, target your audience very carefully. It can also be placed near the end of the code, near the closing body tag. As I walked into the room, I saw a beautiful rocking horse restorer …

It's important to note that the update will only affect Google search results, not Bing, Yahoo and other search engines, but as Google is the most widely used search engine, it's not surprising many business owners are reviewing their ecommerce sites. Be sure to explain early why people should be …

The question is not if you can learn SEO. The question is do you want to learn it. Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant …

If you want a page to rank, you need to be sending the right signals to Google! A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse - suspicion of SEO. This is abundantly clear for the less popular keywords …

Matching the objective to the medium and the message remains the key. After many years of studying numerous companies' analytics, I have noticed that when social traffic goes up, organic search generally does as well. Here's a fun fact about humans: we enjoy thinking about problems even more than solving …

A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. You can stop improving certain pages, but the site as a whole can always be improved. Shared hosting (just like free hosting) uses virtual IPs to host multiple domains …

The majority of learning can be done online, but some should be done in real life. The page title is still one of the most important ranking factors for Google, so you have to make sure it's optimized correctly for every page. This means adding the relevant keyword to each …

Many of the companies I've consulted for over the past few years didn't pay much attention to keyword research. It's vital to double-check spelling and grammar with a thorough spell-check AND proof-read from a fresh pair of eyes. Google will probably spot multiple glaring mistakes, but more importantly if you're …

They take all the uniqueness and personality out of your website. When approaching people and companies for backlinks, keep in mind that you'll need to offer them/their readers some kind of benefit/value along with your link - an exclusive offer or discount. Be honest with yourself; if you spare …

A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the main search term used. Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media …

There are many approaches a business can take to improve their discoverability online, however, a well planned digital SEO strategy will produce the best results. Most people approach SEO with a preconception - or prejudice - about what their best keywords are. They are normally either wholly or partly wrong. SEO works …

To understand evergreen content, think of the evergreen tree: To protect it's product, Google suddenly released the Penguin update and several additional updates over the next two years. Google is constantly looking for ways to improve the quality of their search results. Recently, I came across this interesting antique rocking …

People pay billions of dollars a year to companies like Google for tiny little ads that do not give enough information to even attract the right kind of client. The reason that it works though is because the ads are so small. Assessing brand equity can be difficult. Negative ads …

It's far superior for outsiders to leave reviews (even if they're bad), but never the CEO. If a large number of items are sold, then the site should provide a drill-down search function that features customer-friendly terms and allows individuals to find items within one or two clicks. Google has …

List all your competitors - use a search engine to search for similar websites, using keywords that you have already mined that relate to your service, location and content. Remember - the websites that appear on the first couple of pages of a search are the ones that get SEO right, so …

One involves showing consumers the negative consequences of failing to buy a particular brand. Sometimes using relatively unknown software may minimize this risk. Annotation-worthy examples include a product or campaign launch, a new speed fix, etc. Visually, I prefer a handcrafted yorkshire rocking horses . Have you tried eating food grown …

Search engines love press releases almost as much as they love blogs. Visual images range from concrete and realistic to highly abstract. Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How …

That means a high web ranking leads to more clicks and conversions. Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. By downloading an app, a fast-food restaurant can identify a person's location, show him how far he is from …

People can use a site like Scoop.it to aggregate their own pages of links on certain topics. If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an …

The justification and summary outlines the measures of goal achievement. Building up a bank of keywords that you can pepper across your site will ensure your site will rank highly in search engines, generating you clicks and boosting your income. While meta descriptions are not strictly a ranking signal, a …

Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? While Panda's been around for a quite a few …

Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you will keep an eye on the keywords that are already ranking. The longer and more specific the keywords are …

When the marketing team understands the needs and attitudes of the target market, messages can be structured to meet them. In Google's never-ending quest to find the most valuable websites for searchers, they will always work to make sure the pages that answer questions and provide unique information appear over …

However, bad content can quickly and easily cause the death of your business' online presence. Nearly 70% of all search engine queries occur on Google so it makes sense to see your website from its point of view. The algorithms used by search engines can be rather complex and include …

One of the most important SEO factors nowadays is a website's content. If you provide useful and actionable information for users, search engines will rank your website higher in SERPs. Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the …

A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don't expect to rank at all if all you are using is automatically generated pages with no 'value add'. Only if your site is completely Flash based …

Does your website's content fall a little too close to the thin side? It's relatively easy to fatten up your content and make it more relevant and helpful for the people that reach it from Google's search result pages. Add white space between paragraphs to visually separate the ideas. The …

You should choose your tool based on your business and technical requirements. Doing so will dramatically bias outcomes in your favor. Most developers are not proficient copywriters. Web crawlers crawl the Web. These crawlers follow links to discover the pages on the Web.

Go long-tail and forget rankings

Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to provide, but also how often. Prior to the update, short and spammy pages were a common sight. Just as Google has always …

Consumers were 30 percent more likely to consider purchasing the brand. When a user visits a search engine, they type words into the search box to find what they are looking for. The search terms they type are called keywords and the combinations of keywords are keyphrases To make a …

Prior to making any contact with an advertising agency, company leaders identify and prioritize corporate goals. Ingenious digital marketing techniquesseek to create experiences with a brand rather than mere purchases withlittle or no emotional attachment. Some agencies provide specialized services. An organic search strategy that involves a dedicated consumer focused …

Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. Tell beginners what they need to know about your business or industry. To prepare an objective-and-task budget, marketers identify the communications objectives to pursue and then calculates the cost …

Chances are, your research begins online, whether you're looking for answers or products. Remember, the very nature of the ever-shifting SEO landscape means that in six months time, many of these tactics may have become redundant. And don't expect instant results, boosting organic traffic is a gradual process, but lots …